The story of Kaartdijin
The Department’s distinctive visual identity stems from a bespoke piece of Aboriginal artwork named “Kaartdijin”, which seeks to foster growth and learning within our community by narrating a story of transforming lives.
Former North Metropolitan TAFE student and Aboriginal artist, Brody Campbell, was commissioned to develop an artwork for the Department. Mr Campbell is a Wardandi/Wudjari Noongar man with roots in Bunbury and Israelite Bay, where his grandparents were born and removed as part of the stolen generation.
The artwork features three prominent colours: green, symbolising new beginnings and growth; brown, representing the land; and blue, signifying both the sea and knowledge. These colours are set against a dark blue background, which represents the broader community.
Each element within Kaartdijin holds a significant meaning that contributes to the overall narrative and is applied to the Department’s corporate identity.
One of these elements has been expanded from the artwork to design the Department’s corporate shirts. The First Nations pattern symbolises the exploration of life’s pathways, portraying the diverse journeys individuals undertake. The focal point lies in its dominant leading lines, visually representing personal growth and the progression through life’s various stages. These lines symbolise the forward movement, choice and decisions that shape one’s future.
The Department’s corporates shirts feature the pattern down the sides, sleeves and the opening of the polo with a midnight blue background to represent that deep blue background throughout the artwork,
